This is social media marketing at it’s best! The Old Spice guy records a get well video for Kevin Rose creator of Digg.com, Revision3 and host of Diggnation.

This is brilliance in action.  A funny video directed at an unlikely person with a large social network.  Old Spice gets their brand to geeks everywhere.  (And it’s funny too.  This won’t work unless people want to talk about it.)  Old Spice has made scores of personalized message videos to invade other demographics too.  Check them all out in their YouTube channel.

There’s one directed at Alyssa Milano.

After her reaction, Old Spice Guy recorded and posted a response video.

Then Kevin Rose sees the video directed at him and replies on Twitter.  Then Old Spice Guy records and uploads another video to continue the conversation.

Then another video for Alyssa Milano.

This is how it’s done, people!  Old Spice is schooling us all on social media marketing!  Pay attention!