eric susch .com

Looks like podshow is re-organizing and changing their name. I was never really sure if Podshow was going to succede. Here’s why:

In 2005 I was heavily invested in my broadcast television career. I saw the writing on the wall however and I was fond of saying, “It’s 1955 and we’re still making radio drama. Pretty soon somebody up in corporate is going to figure out that it’s cheaper to hire one guy to spin records all day and we’ll all be out of a job.” I decided to jump off the old media ship, take a risk, and try something new. But what?

I eventually decided that podcasting was the way to go in part because of what I was hearing from Adam Curry on the Daily Source Code. I followed the launch of Podshow in 2006 mainly by listening to the DSC and Podcast411. I was also studying video shows like, Rocketboom, Tiki Bar, diggnation, Rumor Girls, and GeekBrief.tv. The later two shows were with Podshow.

In the summer of 2006 CAT and I started working on Let’s Knit2gether as a new media test case. We wrote some episodes, started shooting, finished a pilot episode, learned about RSS, and put up a Wordpress blog. We stayed up all night for about a week and finally posted our first episode literally hours before getting on a plane to Ontario, California for our first Podcast Expo. We were determined to be podcasters when we arrived and we were. We had one episode!

At the expo we soaked up everything. We were still new to the game and we needed to learn as much as we could from everybody else. When we were leaving to go back home I remember turning to CAT and saying, “Where was Podshow? It was supposed to be this big deal and they didn’t even have a presence here.”

After we got home I found out that all of “Podshow was there in full force!” They were riding around in limos and having a grand old time. What? We were all over that place, actively searching out as much information as we could find, and we didn’t even notice them. Podshow was obviously in a serious bubble. I wrote them off right then and there. Any company that gets into a brand new industry and thinks they are the center of the universe separate from everyone else, is doomed to failure.

So now they have a new name, Mevio. OK, setting aside the fact that companies typically re-organize and change their branding right before they go out of business, maybe this will work for them. Hopefully this is actually a new direction and not the same old thing with a new name. They seem to be trying to do something more like Revision3 who, in my mind, are doing things right. We’ll see…